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Sure, word of mouth is
great. If you decide that you just want a few high
quality, relatively expensive shows per weekend, then
the name of the game may be reducing cost. And it is
easy and profitable to hand out business cards at every
party. Almost without exception, though, all of the
newest and largest companies place advertising
consistently in one or all of the following three
places.
Classifieds
In some newspapers, the
classified ad service section functions like the
yellow pages; people expect services that advertisers
will be there consistently.
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Weekly Shopper Tabloids
Almost always the best
return for the money spent; The bigger the paper, the
better the percentage of return. It's the right target
market. A small ad often costs about $25 to $35, and
may generate 15 to 25 good calls on a new ad.
Yellow pages
The yellow pages ad may
not give you the same number of calls as classified
ads, but they have a greater tendency to book the
party on the first call. The classified ad shopper
will be more likely to call competitors and check for
lower rates. that's OK. You'll know that yours are
about the least expensive in the area, since you are
new to the business.
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